How Doe Deere Turned her Passion for Expression into a Successful Business

Doe Deere first made a splash in the field of fashion with her colorful strands of hair and non-traditional choices of makeup. The success of her cosmetic company Lime Crime, is directly linked to this entrepreneur’s passion for creativity. Her entrepreneurial skills began to shine through when she was a young adolescent living in Russia. She turned a profit by selling temporary tattoos to her schoolmates after popularizing them by wearing them as the latest fad in fashion. Although Ms. Deere was born and raised in Russia, at the impressionable age of 17 she moved to New York. Learn more:

Amid the hub-bub of New York’s diverse cultural atmosphere, Doe became drawn to the world of music. Her first business endeavor involved being a musician with a band. Although she later exchanged this dream for one involving fashion, she did learn a lot about the world of business during the time she spent in a band. This is also where she met the man who would eventually become both her partner in life and in business. She describes the partnership she has with her husband as one that became a collaborate effort right from the start.

Many of Lime Crime’s loyal customers might not know that the company’s founder had attended FIT in New York in the hopes of eventually launching her own line of fashions. After posting several photos of herself modeling her fashions, she soon discovered she had a following for the makeup she used to express her unique sense of style. Like clothing, Doe Deere believes makeup is an extension of fashion, which provides individuals with the ability to express themselves. What began for Doe Deere as a way to step beyond the boundaries of neutral-colored makeup, quickly turned into a desire to meet the overwhelming need others had to express their own unique personalities.

As a leading female entrepreneur in today’s business world, Ms. Deere is often asked for advice on how to succeed in business. She continually encourages women of all ages to tap into their inner passion to find what truly motivates them. She believes that everyone has something unique to offer, which is what they need to get in touch with in order to stay focused on their dream, regardless of how unusual it might seem. Although Doe Deere often felt alone in her desire to use bold and innovative colors for her hair and makeup, she soon discovered she was not.

Helane Morrison: The Darling Of Investors

Helane Morrison, the General Counsel, and Chief Compliance Officer of Hall Capital Partners LLC, an advisory firm, has the reputation of a tough lady in the financial world. Before joining Hall Capital, she was working as the Regional Director of Securities and Exchange Commission San Francisco during the period 1999-2007. During the period, she took many bold actions that changed the financial culture of the firms. Her cleaning up process didn’t leave anyone, and tech majors and corporate giants faced wrath from her for manipulation and fraudulence.


During her years at the office, Helane took care of regulatory compliance, litigation matters and enforcement of securities in Northern California and five other states. She did a transparency drive in business dealings of corporate majors and ensured the support of other governmental agencies and media. She initiated financial fraud investigations against many of the corporate giants’ executives and ensured punishment for them. She exposed the illicit trade of fraudulent securities to service people. She also found the destruction of audit papers by the partners of large audit firms such as Ernst & Young.


She also worked against insider trading and took active measures to minimize the risks associated with online trading websites. She gave assistance to senior citizens who were cheated by the irregularities of firms. The executives of Hewlett-Packard, Google, HBO, NextCard Inc, and others faced the legal actions initiated by her. Her efforts have added the required confidence in the investors during those years and firms started following strict compliance on regulatory matters related to business and financial transactions.


During the initial years of her career, Helane worked as a Partner at Howard, Rice, Nemerovski, Canady, Falk & Rabkin with responsibilities including the focus on business litigation and SEC matters. She also led internal corporate investigations. She completed her J.D. from Berkeley – School of Law, the University of California before starting her career. While doing her J.D. she worked with California Law Review as editor-in-chief. She also did a graduation in journalism from Northwestern University.


In 2007, she joined Hall Capital, a major investment management and advisory firm with offices in New York and San Francisco. The firm is completely run by women. In Hall capital, she drives the integrity and professionalism to ensure the better service to customers. She oversees the operations and formulates strategies to make sure the long-term growth of the company. She is an occasional speaker on various legal and compliance matters that are aimed to educate the investors.