Whitney Wolfe had found that the world of Internet business can be a harsh and frustrating world early in her career. Her and her boyfriend had created a dating application online known as Tinder. This was an application that allowed users to select potential matches by flicking through images and clicking on the profiles that interested them. It seemed to be a great success story, working with someone she loved and creating a product that they could call their own. Success was fleeting though as her boyfriend and boss Justin Mateen started treating her in a derogatory manner. She left the hostile environment, received an undisclosed settlement from Tinder and found that Mateen had been suspended and later quit. Find out more on her article at Forbes
It would appear to be a time to celebrate, but Whitney Wolfe was not ready to do that at that point in her life. She was left without a job and searching for an idea of what to do next in her career. She was approached by Andrey Andreev to join the management team of Badoo.com, which was a competitor of Tinder. She declined at that time as she had soured on the the Internet dating industry and was contemplating other potential business opportunities.
Nobody could blame Whitney Wolfe, as anyone in her shoes would understand wanting to be out of the spotlight. People that did not know her were criticizing her in public over the situation with Masteen and Tinder and she experienced the horror of being raped and abused according to an article on Forbes.com. In the end, being a victim opened a door into her mind about creating a new business for women to help them take control
This was when she started to form the concept for what became the business idea for Bumble. Whitney Wolfe created a concept for Bumble where communication could only be initiated by a female. Male users could not initiate contact, they could only respond. Andreev and her reconnected on a professional level and worked together to make the online presence of Bumble a success, helping Wolfe rise from frustration to success
For more information with Whitney Wolfe connect: https://twitter.com/whitwolfeherd?lang=en